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MIGHTY ACTION HEROES

  • Designed engaging visuals and layouts for the Google Play App Store in line with the game’s brand and marketing strategy.
     
  • Directed and supported the production of all video trailers by preparing detailed briefs, creating storyboards, capturing gameplay recordings/screenshots, and providing iterative feedback to outsourcers to ensure high-quality, brand-consistent assets.
01_20playerbattleroyale
02_callinthechopper
03_uselegendarygrenades
04_collectheroes
05_craftpowerfulgadgets
05_unlockrewards
07_seasonexclusiveheroes
08_powerupwithperks
09_winprizeseveryday_01
10_jointhe1v1showdown

  • Produced static promotional assets in-house, including social media posts, banners, and feature graphics for campaign launches.
     

  • Leveraged AI tools to streamline and enhance the creation of visuals for marketing art assets. Faster turnaround times are achieved while brand quality stays consistent.

PLR_1200x1200_DISCORD_spookyheroestemplate
PLR_1200x1200_SOCIAL_christmasholichallenge
PLR_rafflerushteaser
PLR_rafflerushwinner2
PLR_1400x1200_SOCIAL_s04grenade
PLR_harirayapuasa
PLR_evergreenban
ui_splash_android_release_season04
ui_splash_android_release_season02
PLR_CNYlunarleaderboard
PLR_CNYcampaign2024
PLR_900x300_DISCORD_winnersannouncement
PLR_900x300_DISCORD_pineappleornopineapple

  • Created impactful general community engagement visuals and key art assets for launches.

PLR_APKGoesLive2WhatToKnow
PLR_APKGoesLive1AvailDownload
PLR_SOCIAL_OBinnumberspg1
PLR_OBinnumberspg2
PLR_StreetFighter6Release
PLR_updatestoexpect
PLR_TreasureCrateOpen
PLR_MightyRoadCreatorsChallenge
PLR_20kfollowers
PLR_mightytownhallfebjoinus
PLR_SeasonPass
PLR_SeasonPassRewards
PLR_androidapkmightycupannounce
PLR_APKGoesLive3MightyCup
PLR_s2supersatoshiinfo
PLR_s2newperksinfo
PLR_s03liveplaynow
PLR_s3perks
PLR_s3silvershahinfo
PLR_SurveyFeedback
PLR_SOCIAL_MightyRoad
PLR_SOCIAL_BBSUtility1
PLR_SOCIAL_BBSUtility3
PLR_SOCIAL_BBSUtility2
PLR_enSG_1200x1200_SOCIAL_MightynetTerminalReveal3b
PLR_enSG_1200x1200_SOCIAL_MBITSBountyExplainer
PLR_enSG_1200x1200_SOCIAL_MightynetTerminalReveal1_SingleIcon
PLR_enSG_1200x1200_SOCIAL_MBITSValueProp
PLR_RaffleReminder2
PLR_SOCIAL_RaffleReminder1
PLR_magictournamentannounce
PLR_showdownprize
PLR_playercallout
PLR_s5billybadass
PLR_s5billykidd
PLR_s5teasers5
PLR_ypreheat_datefixed
PLR_ypambassador
PLR_YPchallengeannouncement
PLR_ypcampaign
PLR_ypchallengewinnersjan25
PLR_YPchallengereminder
PLR_1400x1200_SOCIAL_snapshotremindercamera
PLR_1400x1200_SOCIAL_snapshotannouncement
PLR_1400x1200_SOCIAL_snapshotreminder
PLR_1400x1200_SOCIAL_cautionmessage01
PLR_1400x1080_SOCIAL_s4sakurainfo
PLR_1400x1200_SOCIAL_s4lunablancinfo
PLR_1920x1080_SOCIAL_finds4heroeswtext
PLR_TwoPlayerMode_Banner
PLR_nationalbestfriendday
PLR_chooseherorosterupdate
PLR_cmherotypesall
PLR_1920x1080_SOCIAL_cmsupplycratestype
PLR_weaponsinfographic
PLR_infographicgrenade
PLR_infographicperkslist
MIGHTYACTIONHEROES
PLR_EA2.0heroskillsunleashed_keyart
PLR_1v1showdown01
PLR_duriangolive
PLR_MAHmovieposter3_logotop
PLR_AndroidapkSplashscreen
PLR_EA3.0NewHeroFrens_keyart

2D VFX assets

vfx_02
vfx_01

  • Designed logos and art assets in accordance with the brand guidelines provided by the art lead for Retro Rumble.

PLR_RetroRumble AnnouncementPost
PLR_RetroRumblePrizepoolBreakdown
PLR_RetroRumbleResults
PLR_SkilltasticAnnouncement
PLR_SkilltasticStarts
PLR_SkilltasticResultsBBSraffle
PLR_SkilltasticResultsTop5
PLR_SkilltasticLeaderboard
PLR_MightycupSocialGiveaway1
PLR_MightycupStarts
PLR_MightycupResultsWeek1raffle
PLR_MightycupLeaderboard

  • Coordinated gameplay recordings/captures and compiled early-stage game screenshots to create compelling visuals for press releases and promotional use. 
    Medium Article: https://medium.com/mighty-bear-games/a-deep-dive-into-marketing-art-for-mobile-games-77d024321e87 

PLR_PRrelease_BattleFlyingkick
PLR_PRrelease_BattleMayhem
PLR_PRrelease_BattleGrenade
PLR_PRrelease_BattleHelicopter
PLR_PRrelease_LobbyBaseEightCharacters_UIwithoutallcomingsoon

  • Designed merchandise including stickers, tote bags, shirts, and keychains, as well as Discord emojis

MAH_sticker_set_02
MAH_sticker_set_01
merch
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_UpOnly
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_PizzaNom
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_ToTheMoon
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_Pizza
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_Noms
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_MightyUwu
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_MightyClaps
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_MightyChonk
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_LFG
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_Jail
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_Hype
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_HeartyEyes
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_GN
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_Dance
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_BearMarket
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_GM
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_MightyWen
PLR_enSG_512x512_TELEGRAM_MAHStickerPack_MightyWen2
PLR_128x128_DISCORD_goatcrowniconv1

  • Conceptualized Big Bear Syndicate's visual direction, with my design proposal selected as the final creative approach

  • Contributed to the production while overseeing and providing feedback to outsourcers to ensure quality and consistency across all deliverables.

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